About Liquid Ideas

Liquid Ideas is a specialist marketing, public relations and events business within what we term the "leisure and lifestyle" industries.

We are based in Sydney, Australia but take a global approach to all our endeavours.

We deliver strategic marketing and public relations expertise to make our clients better recognised and respected by their customers, the media, the trade and their peers.

We see our role as simply "influencing the influencers". Liquid Ideas has partnered some of the most recognised businesses in Australia since its inception in 2000 and its range of successes has been substantial.

We believe Liquid Ideas has the best range of contacts in many areas of the media, including drinks, hospitality, arts, sport and social media - but don't take our shallow boast - ask them yourself.

Liquid Ideas understands great brands and how to gain them great exposure - in fact we work with nothing else and enjoy nothing more. We also go a lot further than most PR businesses in getting inside our clients' brands and understanding their DNA.

Liquid Ideas is a bit different to your average PR firm, in fact we revel in being different. We don't believe you can offer a great calibre of assistance if you are a "jack of all trades" consultancy.

We have chosen to specialise in the lifestyle sector and we employ people who have particular strengths in this field and impeccable contacts in the media. And we also only employ people who think differently, who challenge the norms – if you want a mainstream PR agency that will always agree with you and deliver nothing more than what you expect, then perhaps you should look elsewhere.

Liquid Ideas also runs the smartest events around Australia, whether it is a private dinner to launch a prestige drink or a bar opening for 1000 of the smartest kids in town, we can tailor your desires with our contacts, network and skills. Just don’t expect “the usual suspects” at our events, we will bring you the people who really do make a difference, who really can influence consumer behaviour.

We began with a focus on the wine industry and have grown to accommodate leading clients in all the fields of leisure from sport to bars, first-class travel to the world’s best restaurants and best beer brands.