Liquid Ideas | PR, Marketing, Events and Media Relations

Liquid Ideas

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Liquid Ideas Westside Level 2, 75-85 O'Riordan Street, Alexandria NSW, 2015 • T: (02) 9667 4211, F: (02) 9667 4011 • INFO@LIQUIDIDEAS.COM.AU

About Liquid Ideas

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About Liquid Ideas THE TEAM: A mix of Liquidites Liquid Ideas is a specialist marketing, public relations and events business within what we term the "leisure and lifestyle" industries. We are based in Sydney, Australia but take a global approach to all our endeavours. We deliver strategic marketing and public relations expertise to make our clients better recognised and respected by their customers, the media, the trade and their peers. We see our role as simply "influencing the influencers". Liquid Ideas has partnered some of the most recognised businesses in Australia since its inception in 2000 and its range of successes has been substantial. We believe Liquid Ideas has the best range of contacts in many areas of the media, including drinks, hospitality, arts, sport and social media - but don't take our shallow boast - ask them yourself. Liquid Ideas understands great brands and how to gain them great exposure - in fact we work with nothing else and enjoy nothing more. We also go a lot further than most PR businesses in getting inside our clients' brands and understanding their DNA. Liquid Ideas is a bit different to your average PR firm, in fact we revel in being different. We don't believe you can offer a great calibre of assistance if you are a "jack of all trades" consultancy. We have chosen to specialise in the lifestyle sector and we employ people who have particular strengths in this field and impeccable contacts in the media. And we also only employ people who think differently, who challenge the norms – if you want a mainstream PR agency that will always agree with you and deliver nothing more than what you expect, then perhaps you should look elsewhere. Liquid Ideas also runs the smartest events around Australia, whether it is a private dinner to launch a prestige drink or a bar opening for 1000 of the smartest kids in town, we can tailor your desires with our contacts, network and skills. Just don’t expect “the usual suspects” at our events, we will bring you the people who really do make a difference, who really can influence consumer behaviour. We began with a focus on the wine industry and have grown to accommodate leading clients in all the fields of leisure from sport to bars, first-class travel to the world’s best restaurants and best beer brands. Where will you find us? Westside Level 2 75-85 O'Riordan Street Alexandria NSW We are behind the Trivett showroom, opposite Space. Turn at Officeworks on O’Riordan Street, take the first right up the laneway and drive towards the end of lane and park (there is a parking station if you can’t find a park in the lane). Take the lift next to Wheels & Cupcake Cafe to Level 2.		The Liquidites Stuart Gregor Stuart Gregor has been a leader in the fields of marketing and communications of luxury lifestyle brands for 15 years. He was born and bred in Sydney where he worked as a journalist for News Ltd for five years before becoming Public Relations Manager for Mildara Blass Wines in 1996. Liquid Ideas opened its doors in 2000 and after five years in Melbourne, the business moved to Sydney in 2005 with Stuart its sole director and shareholder. Stuart is a well regarded wine commentator and has authored six books and countless columns on the subject. He has judged more than 20 wine shows across Australia. He is a partner in a small wine business in Victoria and luxury travel business in Queensland. He is a regular on radio across Australia and has also hosted and/or spoken at many food, wine, travel, business, charity and sports events. He is a professional member of PRIA and has a Masters in Marketing from the Melbourne University Business School and a Diploma in Wine Marketing from the University of Adelaide. Contact Stuart now on stuartgregor@liquidideas.com.au Sally Lewis Sally has been Media and Publicity Director at Liquid Ideas since January 2009, sharing with the team her extensive knowledge of, and contacts within, the media industry. Sally's career includes more than a decade working across prestigious magazine titles including Vogue Entertaining + Travel, Australian Gourmet Traveller and Fairfax's Uncorked. She was also the Associate Publisher of Australian Good Taste and edited The Age Good Food Guide for three years. Most recently she has co-authored the Foodies' Guide to Sydney and contributed to Travel + Leisure magazine. She is a director of Gregor & Lewis Bespoke Travel. Contact Sally now on sallylewis@liquidideas.com.au Tegan Flanagan Tegan joined us in 2007 and is our most experienced Account Director having lead teams working on clients including Crown Lager, Cadbury Dairy Milk, PHILADELPHIA, Chivas Regal, GH MUMM and Yellowglen. Tegan leads a team of highly talented account managers and is renowned for her attention to detail, passion for KPIs, account service brilliance and tolerance of Stuart's particular prognostications. Before joining us Tegan was a senior consultant at Professional Public Relations (PPR) where she worked on McDonald's, Luxaflex, South African Tourism and Diageo. Tegan has a BA in Media & Communications from the University of Sydney. Contact Tegan now on teganflanagan@liquidideas.com.au Charmaine Glase Charmaine is a sports and media nut as well as being our eyes and ears into every move in the media industry. She came to Liquid Ideas from the Austereo Group where she spent four years in client services, events and marketing roles for both 2DayFM and Triple M. Prior to her time at Austereo, Charmaine worked as a Press Officer at the Adelaide and Edinburgh Fringe Festivals. She has a BA in Communications and a post-graduate certificate in Public Relations. These days Charmaine manages some of the best loved beer and wine brands including Cascade, Matilda Bay, Asahi, Kronenbourg 1664, Carlsberg and LINDEMAN'S. Contact Charmaine now on charmaineglase@liquidideas.com.au Joy Leaper Joy joined Liquid Ideas in October 2010 and has worked on Events NSW, Racing NSW, Westfield Sydney and Taylors Wines since arriving. Despite living in Dee Why, she has a certain polish and style, which harks back to her Melbourne origins undoubtedly. Before joining us Joy was a Senior Account Manager at Tsuki, where she was working on Volvo, UbiSoft, Q Station, the Russian Resurrection Film Festival. She has been a freelance journalist, part-time Media, Marketing and Comms tutor at the University of Melbourne and has a BA (Hons) Media and Comms from the University of Melbourne as well as a Master of Arts (Global Media Comms) from the same school. She also has a Diploma of Music and plays a mean trumpet. Contact Joy now on joyleaper@liquidideas.com.au Helen Lear Helen joined Liquid Ideas in May 2011 after five years at Stellar* Concepts in Sydney. While at Stellar* Helen worked on the Merivale account (ivy, est. and the Beresford etc.) as well as Masterchef LIVE, the Wine Society, Batlow Apples and BlueScope Steel. Before her time at Stellar* Helen worked at Spin Media PR in the UK. She's a pom. But she's all right. Contact Helen now on helenlear@liquidideas.com.au Jodie Hawkins Jodie Hawkins joined the Liquid Ideas team at the start of March 2011 after four years as Media and PR Manager at the Sydney Roosters NRL club. Jodie was responsible for all media management, marketing campaigns, sponsorship leveraging and crises management. Prior to working for the mighty Chooks, Jodie had a brief stint with the Eels and before that had five years at Bridge Climb where she ascended from Guest Services Attendant to Media and Promotions Co-ordinator for one of Sydney's tourist icons. Jodie comes to Liquid Ideas with impeccable contacts in sport, travel, tourism and events media and she came highly recommended by some of the most notoriously prickly media types we know. Contact Jodie now on jodiehawkins@liquidideas.com.au


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