Liquid Ideas
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Liquid Ideas Westside Level 2, 75-85 O'Riordan Street, Alexandria NSW, 2015 • T: (02) 9667 4211, F: (02) 9667 4011 • INFO@LIQUIDIDEAS.COM.AU

The A-Z Guide to Services.


Liquid Ideas' core business is managing the overall communication strategies for our clients. Here’s a rundown on what we specialise in and more.

- A -

A-list, B-list, Z-list

We like to think we know the ‘who’s who’ and the ‘what’s what’ in every capital city in Australia. We have an impressive database and can pull together great bespoke guest lists in a jiffy.

- B -

Brand management, strategy and marketing solutions

We get inside your brand and understand its footprint before embarking on a strategic and thorough marketing and PR campaign that's always on message.

- C -

Copywriting

You name it, we write it. Press and radio ads, brochures, web copy, speeches and newsletters -- our wordsmiths will get your message across.

- E -

Event management

We love a party at Liquid Ideas and our events team specialists have years of experience behind them. Whether it's wine and food dinners, product launches, trade shows, corporate hospitality or the opening of a bar or restaurant, we plan, primp, and most importantly, promote.
- M -

Media liaison

Liquid Ideas understands the importance of relationships and the media are our most important allies. Except for our clients, of course.

Media monitoring, measurement and analysis

All coverage is accompanied by our own in-house measurement analysis, so you’ll see how much bang you get for your PR buck, and how much publicity you got, most importantly.

Media releases

We believe media releases shouldn’t just be a tonne of information, but a carefully tailored document sent to strategically-targeted outlets.

Media training

We know how to get inside the media’s head (some of us are ex-journos) and we’ll make sure you’re an expert, too, when dealing with TV, print or radio journalists.

- N -

Networking

We hate to brag but the Liquid team is so well connected, we know just about everyone in every field. Need a celebrity MC, MasterChef or magician? We’ll pull one out of a hat, pronto.

- P -

Pro-bono

Our pro-bono clients are just as important and our paying ones, just ask Ronni Kahn and our favourite food rescue charity, OzHarvest.
- R -

Restaurant consulting and reviewing

We all love to eat out but at Liquid Ideas some of us have made it a career. We can advise you on menu, fit-out, service and even send secret reviewers along to make sure you get it right, all the time.

- S -

Sample send-outs

Have something to sell via the media or trade? Liquid Ideas knows packaging, presentation and how to get it there promptly.

Seeding

Everyone in town knows the great brands we represent so if your product needs to be aligned with the right party crowd come to us and we can help. We’ll also make sure it works for you, too.

Social media

As the world twitters away before our eyes, Liquid Ideas can make sure you and our clients are socially aware. We should know, our Gen Y team is on Facebook all the time!

Sponsorship management

Have money, will sponsor. We make sure your sponsorship dollars are wisely spent and leveraged.

- W -

Wine consulting

Wine is our bread and butter so if you need a wine list or cellar overhauled, wine education and service for your staff, or just good old fashioned wine advice, give us a bell.

Walk the talk
 

Event Hosting


Event hosting, MC work and wine and spirit education.

When Director Stuart Gregor's not running the Liquid Ideas business he's usually hosting some charity gig, wine dinner or spinning commentary at a sporting event across town. Stu's approach is upfront and uncomplicated while inspiring and insightful at the same time. Just ask the Starlight Children's Foundation where Stu has been involved in hosting and raising money for the Five Chefs' Dinners around Australia for more than a decade. They were so impressed he is now on the NSW board.

Other clients have included Grant Samuel, Clayton Utz, Australian Rugby Union, Australian Made, International Cricket Council, Lend Lease and BMW. Stuart has also addressed the National Press Club, Government-backed Small Business seminars and each year hosts New York's Stern Business School students at Melbourne Business School.

Stu’s gift of the gab also extends to commentating a World Guinness Book of Records Beer Stein Carrying Competition, Fashion in the Fields on Melbourne Cup day, charity auctioneering and on a more professional level, as an expert on all things related to public relations. Stu most recently addressed the Adventure & Backpacker Industry Conference on how to best manage a media crisis using best practice PR.

Stu’s most well-known party trick is hosting Wine Options, the fun stand-up wine guessing game made famous by the late, great Len Evans. So if you need to add a bit of spice to your annual conference, give us a call.

Download Stu's MC profile (PDF) here...

See Stu in action below: